A visual identity created for Pizza Baba, a private pizza chef offering dining experiences directly in people’s homes and events. Inspired by Mediterranean ingredients, artisanal cooking and long shared meals, the identity balances refinement with spontaneity; combining textured typography, hand-drawn illustrations and warm earthy tones

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The visual system was designed to feel both premium and approachable, capturing the atmosphere of handmade cooking and intimate gatherings rather than traditional restaurant branding.