For La Local, a university DJ collective, I led a full rebranding to give their image a more professional and cohesive look.

 

The collective, named after the small room with just a door and a window where they first started their label, wanted to evolve beyond a student side-project and be taken seriously by their peers.

 

I designed a new logo and a complete visual identity systemthat balances their underground roots with a more polished, versatile aesthetic. The branding was built to work seamlessly across digital platforms, from Instagram stories to event posters, creating a strong and recognizable presence that reflects both the pulse of techno music and the strong bonds within their community

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