Insight

We tend to view the parent-child relationship as a top-down relationship.

But the reality is that children also have a lot to offer their parents.

Away from the problems and responsibilities of adult life, their way of being

in the world is a luxury: their sweet naivety, their spontaneity, their enthusiasm, etc. These are all gifts they can give to their parents.

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Big Idea

It’s the little things that create the big moments.

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Result

A 30 seconds tv commercial full of emotions, bonding and sweetness.