Context

As an official partner of the French national rugby team, Renault needed a visual territory to express this collaboration and deploy it across social media.

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Big Idea

Create a graphic system that merges Renault’s identity with the codes of rugby.

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How does it work?

All along the rugby world cup, Renault wears a new logo combining its iconic diamond shaped  logo with the French national rugby team "XV" logo.

We then imagined a social network activation drawing parallels between the players' actions and driving aids on the Renault range.

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Role

Art direction, on-set direction, post-production direction.

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