Insight

Renault is one of the partners of the XV of France and wants to show their support during the rugby world cup in France.

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Big Idea

Enhance the parallels between Renault and the rugby. 

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How does it work?

All along the rugby world cup, Renault wears a new logo combining its iconic diamond shaped  logo with the French national rugby team "XV" logo.

We then imagined a social network activation drawing parallels between

the players' actions and driving aids on the Renault range.

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