Contexte

Ca m'intéresse is a vintage magazine, not to say old-fashioned; covering 

all subjects. Its image is not modern, its target is rural and the design

is not homogeneous. However, it is close to its readers, with an optimistic tone

and quality content.

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Insight

People are tired of buying magazines by theme, they don't read long articles

and love apps like "go to bed less stupid".

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Big Idea

Serendipity. Be surprised by what you discover.

Slogan: ça m'intéresse, let yourself be surprised.

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How does it work?

Massive fly-posting campaign with random facts

that you can learn with ça m'intéresse. ​

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