Insight

Insurance is often perceived as something that reacts after the damage is done, rarely as something that protects you in the moment.

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Idea

Make AXA’s protection real by creating a space where rain exists but never reaches you.

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Concept 

In collaboration with Random International, we imagined a large-scale interactive installation where visitors walk through heavy rainfall without getting wet.

Using motion-tracking technology, the rain stops precisely where people move; turning AXA’s weather alert system into a physical, immersive experience.

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Orchestration

The installation was designed to appear unexpectedly in high-traffic public spaces (such as train stations), with no prior announcement allowing passers-by to discover and experience the concept in real time.