​

​

Insight

More and more, we are plagued by bad weather, and all too often insurers arrive after the storm.

​

Concept 

To promote its weather alert system, AXA has teamed up with Random International to launch a 300 m2 installation in which visitors walk around

in the pouring rain without getting wet. An immersive experience

to highlight AXA's protection against the weather variations.

​

Orchestration

By setting up this activation in various high-traffic areas, notably in front of train stations, we are able to take advantage of a maximum number of passers-by, without any teaser beforehand,to maximize the surprise effect.